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In-app analysis,
built into the project.

Topline frequencies with cuts. Crosstabs with z-tests. Open-end themes and intensity. CBC: model-free counts, aggregate MNL utilities (effects-coded, Newton–Raphson), live share-of-preference simulator. MaxDiff: B-W scores, preference share, TURF, by-segment comparisons. Qualitative annotation viewer for image/text/video.

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