A research-grade
alternative to SurveyMonkey.
SurveyMonkey is a form tool that scaled. Fieldbase is a research platform — real quotas, CBC/MaxDiff with Design Test, SPSS-grade exports, programmable logic, AI that drafts surveys from a spec. For when you’ve outgrown the form.
What SurveyMonkey does well
A broad, easy, cheap form-building tool. Great templates. Fast time-to-first-survey for simple questionnaires. Strong brand recognition — easy to get stakeholders to click a link. If what you need is a 10-question feedback form or an event registration with a chart at the end, SurveyMonkey covers that cleanly.
Where SurveyMonkey hits a ceiling
- Quotas don’t hold under concurrent load. SurveyMonkey’s quota logic is designed for simple caps, not for rigorous market research cells. Over-quota under heavy traffic is routine.
- No real CBC or MaxDiff. You can approximate with grids and ranking, but there’s no design file support, no Design Test, no in-app part-worths or share simulator.
- SPSS export is basic. No .dat/.sps syntax pair, no fixed-width ASCII, no companion long CSVs for CBC/MaxDiff, no datamap designer, no templates for trackers.
- Logic ceiling. Skip logic and pipe variables cover simple cases. Anything with cross-question validation, computed hidden values, or multi-step quota gates runs into the limits fast.
- No code surface. Even power users can’t drop into script when the UI runs out.
Where Fieldbase fits
- Real research methods. CBC (choice, rating, ranking), MaxDiff with TURF, card sort, interlocking quotas, qualitative annotation (image heatmaps, text intensity, video dial) — all first-class.
- Quotas that hold. Row-level database locks on every completion. The Survey Simulator verifies this by firing parallel completes through the production path. The mechanism, explained.
- Analysis-grade exports. SPSS .sav + .dat/.sps pair (PSPP-verified), fixed-width ASCII, CSV with camelCase + BOM, Excel with type hints. Companion long CSVs for CBC/MaxDiff/cardSort/annotation. See export →
- Programmable logic. Python-like
- scriptblocks for routing, quota gates, computed hidden values, cross-question validation. - AI drafts the survey from a spec. Upload a Word or PDF questionnaire; AI writes the YAML; you review and ship.
Side-by-side
| Fieldbase | SurveyMonkey | |
|---|---|---|
| Research methods | ||
| CBC (choice/rating/ranking) | First-class, three response modes | No |
| MaxDiff + TURF | First-class | No |
| Pre-field Design Test | Design Health + Precision (D-efficiency, implied-N) | No |
| Interlocking quotas | Yes — multi-dimension with real locks | Simple caps, not interlocked |
| Card sort | Open/closed/hybrid | No |
| Qualitative annotation | Image heatmap + text intensity + video dial | No |
| Logic + authoring | ||
| Authoring surface | In-platform code editor (YAML + Python-like scripts) | Drag-and-drop form builder |
| Programmable scripts (routing, derived values, validation) | Yes — Python-like blocks | Skip logic + simple pipe only |
| AI drafts the survey from a spec | Yes | Limited AI question suggestions |
| Fieldwork | ||
| Quota precision under concurrent load | Row-level locks per completion — exact | Soft-count; over-quota under traffic is common |
| Survey simulator (real engine, concurrency testing) | Yes | Test respondent only |
| Per-language fielding | Launch one language at a time | Multilingual via collector settings |
| Data + export | ||
| SPSS export | .sav + .dat/.sps, PSPP-verified | .sav (basic) |
| Fixed-width ASCII export | Yes | No |
| CBC / MaxDiff long-form companion CSVs | Yes, in-pack | N/A |
| Datamap Designer (templates) | Yes — grid + text editor | No |
| Mid-field data import (update columns on existing respondents) | Yes — by respondentId | No |
| Pricing | ||
| Pricing model | Free in early access | Per-seat tiers + per-response limits |
| Best fit | Teams who need research-grade methods and reliable quotas | Teams running simple feedback forms, event signups, pulse surveys |
When SurveyMonkey is still the right call
- Your surveys are simple feedback forms, event registrations, or pulse surveys.
- Quota precision doesn’t matter — you’re not reporting cell n’s against a plan.
- You don’t need SPSS/ASCII exports; a CSV is enough.
- Your team is non-technical and the current workflow suits them.
FAQ
Can my team migrate a SurveyMonkey survey to Fieldbase?
Yes — the standard question types port cleanly. Export the SurveyMonkey survey (or just send us a link), and we’ll show you what the Fieldbase version looks like. Email [email protected].
Is Fieldbase overkill for simple surveys?
Honestly, yes — if your surveys are genuinely simple (10 questions, no logic, no quotas, CSV export is fine), SurveyMonkey or a form tool is less friction. Fieldbase is the right fit when the surveys are complex enough that SurveyMonkey’s limits start to show.