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A modern alternative
to Alchemer.

Alchemer (formerly SurveyGizmo) covers the programmable-survey middle ground. Fieldbase covers it with a modern DSL, AI that drafts the survey from a spec, pre-fielding Design Test for CBC/MaxDiff, and transparent pricing.

What Alchemer does well

A deep, flexible platform that bridges simple form-building and full enterprise research. Strong custom-script surface (Lua + JavaScript), extensive API, mature workflow actions, and a loyal base of market research users who’ve been there since the SurveyGizmo days. For teams who need deep customization without the Qualtrics price tag, Alchemer is a real option.

Where Fieldbase differs

  • Modern DSL in a browser editor. YAML + Python-like - script blocks. Reads cleaner than Lua in form actions, easier for AI to work with. See scripting →
  • AI drafts the survey from a spec document. Upload a Word/PDF questionnaire; AI writes the YAML; you review and ship.
  • AI chat for live edits. Plain English edits in any language. "Make Q7 required if S2 is Male" → AI proposes the diff, you accept.
  • Pre-field Design Test for CBC/MaxDiff. Design Health and Precision scorecards (D-efficiency, implied-N) sit next to the design in the editor. See choice modeling →
  • Real-respondent survey simulator. Not a preview — fires parallel completes through the production path, verifies quota cells hit target exactly. See simulator →
  • Transparent pricing. Free in early access; no per-response enterprise contract model.

Side-by-side

 FieldbaseAlchemer
Authoring + scripting
Authoring surfaceIn-platform YAML editor + Python-like scriptsDrag-and-drop + Lua/JS custom scripts
AI drafts the survey from a spec documentYesNo
AI chat for live editsYes — any languageLimited rule-based assistant
Scripting languagePython-like, conciseLua + JavaScript action-based
Research methods
CBC (choice/rating/ranking)First-class, three response modesAvailable via custom scripting or add-on
MaxDiff + TURFFirst-class; TURF in-appAvailable via custom scripting or add-on
Pre-field Design Test (D-efficiency, implied-N)Yes — in-editor scorecardsNo native workflow
In-app CBC utilities + share simulatorAggregate MNL + live share-of-preferenceExport-only to external tools
Card sortOpen/closed/hybrid first-classVia scripting
Qualitative annotation (heatmap, text intensity, video dial)First-class with in-app viewerImage heatmap; others limited
Fieldwork
Quota precision under concurrent loadRow-level locks per completion — exactStandard quota logic
Real-respondent survey simulatorFires parallel completes through the production pathPreview / test respondents (limited concurrency)
Per-language fieldingLaunch one language at a timeMultilingual via project settings
Data + export
SPSS export.sav + .dat/.sps, PSPP-verified.sav
Fixed-width ASCII exportYes — datamap-drivenVia custom report
CBC / MaxDiff long-form companion CSVsYes — in-packVia custom scripting
Partial exports (date / row / variable filter stackable)Yes — filters run at export timeVia filter + report workflow
Datamap Designer with templatesGrid + text editor, templates per trackerReport-level variable management
Mid-field data importYes — by respondentIdSupported with limitations
Pricing + vendor
Pricing modelFree in early accessPer-seat tiered subscriptions + enterprise
ProcurementLightweight — direct contactSales-led
Best fitTeams who want modern DSL + AI drafting + CBC/MaxDiff Design TestTeams on existing Alchemer workflows with deep Lua/JS customizations

When Alchemer is still the right call

  • You have significant Lua/JS custom-script investment and no appetite to port.
  • You rely on specific Alchemer workflow actions or integrations that haven’t been built yet in Fieldbase.
  • Your team is highly fluent in Alchemer’s builder and the learning curve for a new DSL isn’t worth the gain.

FAQ

Can we migrate an Alchemer survey to Fieldbase?

Yes — the standard research question types port cleanly, and the scripting intent translates (quota gates, computed values, conditional routing all map to Fieldbase - script blocks). Email [email protected] with a sample survey and we’ll walk you through it.

Does Fieldbase have the API surface Alchemer does?

Fieldbase exposes the same operational surface — survey state, quota state, respondent data, exports — via ?env=-switchable endpoints. The API footprint is smaller today than Alchemer’s two decades of surface area; if there’s a specific endpoint your workflow needs, tell us.